‘Elevator Pitch’ is a concept that your initial business pitch should be short enough to deliver to someone you meet in a lift, which typically takes about 30 seconds.

Every business should have an elevator pitch and everyone in the organisation should be able to recite it to anyone they meet.

If you don't tell you can’t sell - right?

The idea is to create interest and earn a second conversation - if appropriate.  NOT to try and sell your products or services, merely to open the door for another conversation between the correct parties.

Let's focus on ‘create interest’, you don't have much time and if you want everyone in your organisation to remember it, it must be clear and concise enough to be memorable and stimulate interest.

The longer you make it, the harder it is for your team to remember it, to get it in their DNA and deliver it correctly.

Can you quickly, concisely and clearly tell me what your business does in approximately 30 seconds - in a way that is enough to stimulate interest?

You only get one chance to make a good first impression - so make sure you get it right.

When creating your elevator pitch don’t think you simply brainstorm your elevator pitch and that's it - as your business changes and markets change your elevator pitch will need to change.

Think about how you would reply when someone asks you what you do. It's an opening gambit to try and establish if there is any interest to be followed up - it’s not your Mission Statement.

What do I do? 

I’m the Chair and Founder of @Pabasso, we facilitate peer advisory boards for growing MDs & CEOs to help leaders of established businesses progress through shared experience, expertise and support.

What do you do?

We are always looking for leaders of established businesses, currently only in Yorkshire, the Humber and the North East, who are keen to benefit from the experience and expertise of other business leaders, we are also looking for experienced business leaders to join us and Chair more Pabasso boards. Interested? Why not drop us a note or give us a call to find out more?

We currently have a vacancy in one of our Yorkshire-based Pabasso – Peer Advisory Board Associates boards so if you would like to know more about how we at Pabasso – Peer Advisory Board Associates help leaders of established businesses progress through shared experiences, expertise, and support, please do not hesitate to get in touch. 

If you would like to know more about how we at Pabasso – Peer Advisory Board Associates help leaders of established businesses progress through shared experiences, expertise and support, please do not hesitate to get in touch.

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